Execs need to put their blog where their mouth is...

A profile of Peter Horrocks, the BBC head of TV news, in the Media Guardian this morning takes a side-swipe at him for shouting about The Editors blog while not actually having been a great contributor himself:

As is becoming de rigueur for any BBC executive, he also flags up its "editors' blogs" as evidence that the corporation has come down from its high horse and is listening to licence-fee payers. Although as he has only managed three entries on his in four months, perhaps he should keep quiet.

Brilliant as The Editors blog is and as unfair as Owen Gibson's dig might be (the posts from the other editors make it a very useful blog without their boss posting every day), it does point a pitfall for blogging executives: if you're going to say how brilliant blogs are, you have to live by your words.

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