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How much for the new Radiohead album: You decide...


My former colleague Bruce MacLachlan is extremely excited about the new Radiohead album, I learned from my Facebook news feed this morning -he's a big fan...

Umair Haque is also excited about it, for very different reasons though. His interest is in the approach the band is taking to selling their new album - using "open pricing": effectively asking people what they would like to pay for it... 

He's thinking about the economics: "If Radiohead gets the key components of the model right, they can bring a righteous smackdown to labels."

I'm looking forward to hearing the album and also to reports from the band about how the experiment goes...

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