Will networks destroy agencies - or just hollow them out?

A post from Darrell at BigShinyThing that challenges the very business model 'pon which the marketing industry is built. Well that's interesting talk. the

Long ago, we had a gig as armchair futurists at a Famous Ad Agency. One of our favourite predictions was that the structure of creative business would go the way of Hollywood: rather than existing as long-term corporate entities, groups of highly-skilled freelancers would be assembled for the life of a specific project, at the completion of which they would pack their bags and head of to the next one.

In the post's comments Darrell moves toward an idea of a return to guilds. Another echo of printing-press economies coming back to us?

Technorati tags: marketing, agencies, networks, business

Comments

[Jackie Danicki]

Getting paid as a 'futurist' to regurgitate MIT prof Thomas Malone's well-researched "The Future of Work" from years ago? Nice work if you can get it (and still live with yourself)...