Couple of Brand Republic blog posts
I've got a couple more posts up at Brand Republic, where I'm told that RSS will be fully operational soon:
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Someone you know is about to launch MySpace Me-too: In a room full of marketers today, you're never more than two metres from someone who wants to launch a MySpace for X, Y or Z.
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Search is the engine of 21st century advertising: I know I work for a search engine marketing firm, but...
It's a bit like blogging blind, I've realised, since I don't have access to statistics about who has visited the blog like I do with Open. Without that kind of instant feedback it feels a bit more like writing a column than writing a blog.
Will let you know how it goes...
Antony, Do you hold any sway at Brand Republic? I can't seem to get logged into the blog section of the website. I really want to read your posts but can't get access!
A friendly nudge from a contributor to open their blog content to the public (to help them get links if nothing else) might help...
Heather
Posted by: Heather Hopkins | 09/03/2007 at 11:29
Absolutely agree with your point about me-too MySpaces. I have a four point manifesto for brand managers (which Hugh Macleod posted as part of his manifesto series)- point three of which specifically deals with this.
http://www.gapingvoid.com/Moveable_Type/archives/003484.html
Posted by: Richard Stacy | 09/03/2007 at 21:12
Nice work, Richard - those points are spot on. Have immediately subscribed to your blog - and made a mental note to start read Gapingvoid more often too...
Posted by: Antony Mayfield | 09/03/2007 at 21:53
Incidentally, someone at your place should give brand republic a call about SEO! They don't seem to have got that working either.
I hope you post the traffic figures of the BR blog. I wonder what it would say if they were less than Open!
Posted by: Tom Hopkins | 11/03/2007 at 22:56