Flickr a "great way to see your brand DNA", says L'Oreal eBusiness chief (BTW del.icio.us is pretty good too)

Continuing the Forrester Integrating Social Media conference today, just had an excellent presentation from Georges-Edouard Dias, SVP eBusiness at L’Oréal.

One thing he said that rang true was that you can see your brand DNA is to look at its communities on Flickr.

Here's a selection of pics on Flickr for Kiehls, , the brand which Mr Dias focused most of his presentation about "brand 2.0" around.

 

Many niche and major brands also have dedicated groups in Flickr which are worth checking out. Like the Moleskine communities there, run by thousands of fans of the Italian notebooks, but there are literally thousands of them to see. Is your or your client's brand in there?

: : Another great way to look at the DNA of a brand - sometimes - is a URL search on del.icio.us URLs, which will show a tag-cloud for a website. Here's the tag-cloud for Kiehls.

Pretty scant and only saved by 18 pepole - so not really a de.icio.us community brand? Here's the cloud for Bebo, whose UK & Ireland Head of Sales is talking now:

 A lot more interest there. Note the emotive words like fun, and the surprising "address_book"!

Out of interest, here's Lego.com's tag cloud:

And here is our hosts - and very good hosts they've been - Forrester's tag cloud:

It also pays to search for keywords on del.icio.us as well, of course, but the URL tag cloud's quite good fun, eh?

Last one - here's a tag cloud for the Dove Campaign For Real Beauty website. The "evolution" video - which I posted about a while back - was definitely the favourite case study at the conference for the past couple of days.

 

Technorati tags: forrester, social+media, brands, dove, lego, bebo, loreal, kiehls, del.icio.us, marketing, flickr

Comments

[Jackie Danicki]

I know I'm always popping up in your comments with negative remarks (not about you, obviously!), but...I don't know why anyone from L'Oreal can be considered a worthy presenter on this stuff. Look at their website - it's Flash-ified to the eyeballs, impossible to link to individual elements (believe me, I've tried, for my beauty blog), and pretty customer-hostile all round. Sure, it's a web agency's wet dream, but since when does that count for an enlightened view of using the web to maximise value for both company and customers?

[Antony Mayfield]

Interesting to hear, Jackie - certainly there's very little engagement via del.icio.us for L'Oreal.

And your comments are always very, very welcome - negative, positive and neutral... :-)