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19/09/2006

Paris Hilton is a social media marketing platform, says Chartreuse

Chartreuse is a genius.

Through the lens of social media he has explained the success of Paris Hilton. The brilliantly crafted post is a must-read, but here's a taster:

That’s the real reason Paris Hilton is really famous. Because she is the queen of links....

It didn’t take long for designers and club owners to realize that Paris Hilton was a walking billboard. So they embraced her. She paid attention to them, so they paid attention to her.

Damn, she's even getting her shtick made into spoofs by Banksy...

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