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07/09/2006

Moleskine takes note of online customer complaints

The Moleskine brand of upmarket notebooks, much beloved of meejah types and stylish executives, has come in for a bit of criticism on the web from fans who thought the qulaity is slipping.

Thankfully they seem to appreciate why this is important and have responded.

Ultimately the test will be whether the products stay the test of time. When you've paid £15 for a notebook and it falls apart you're going to be a bit peeved. Moleskine attracts a cultish devotion from its brand fans - the sort of devotion which creates a loyal customer base for a premium product and is happy to go around doing the word of mouth markeitng for you - just make sure you keep them on side.

Another demonstration of social media bringing together complainants and amplifying their concerns...

Thanks to Mark Rogers for the link.

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