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30/05/2006

Online ad spend to overtake newspapers this year

FT has an exclusive report on a Group M (a WPP company) report predicting that online ad spend will overtake national press advertising this year.

It estimates the internet will take 13.3 per cent of the total media advertising market – excluding areas such as direct mail, public relations and market research – in 2006. National newspapers will take 13.2 per cent.

No great surprise, people have been predicting this for a while, but still useful to have it confirmed by such an "authoritative" source.

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