Guardian on blogs and marketing today
Your humble blogger was quoted in the The Guardian this morning, commenting on, of all things, blogging.
Today's media supplement has a section called Inside Digital Media (sub-head: news, views and careers in digital media), and carries an overview piece about blogs and how they are affecting PR and marketing.
It's a brief piece but covers the basics well and hopefully raises enough points to prompt marcomms people to go and find out a bit more.
It kicks off with comments from "blog evangelist" Hugh MacLeod (whose inspirational, pioneering blog is at Gapingvoid.com, for those of you have been living in a cave without broadband for the past few years).
"Blogs help people network and publicise their businesses," he says. "We believe that any service professional with a bit of talent and something to say could spread their message far and wide beyond their immediate client base and local market, without needing a high-profile name or the goodwill of the mainstream media."
The article then goes on to quote yours truly, referred to as a "blog devotee", a few times. Which is nice.
Here's my soundbite:
Blogs are a hugely significant phenomenon and their influence is being felt in the boardrooms of major brands and in people's personal lives. But they are still evolving and it's not right to pass judgment yet."
Have a look at the full article, here: Outbreak of blogs forces rivals to take notice
Congratulations Antony!
Nice to see someone who is both passionate and understands the current/potential value of blogging quoted in a national article.
Blog devotee indeed, and judging by the article, what influential company you keep these days.
Posted by: Utdfront | 29/11/2005 at 17:31
On the other side of the fence, employers and business in general must be careful about what what its own bloggers are saying, both during working hours and in their personal time.
Posted by: richard benz | 01/12/2006 at 06:58
I'd really like to see some form of laws to prevent this. Some kind of user-created content trust act.
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Posted by: Leo | 09/02/2007 at 08:43
I suspect that's thereason general public want to read blog....Internet visitors generally create blogs to declare themselves or their secret views. Blog grant them same matter on the monitor screen what they specifically needed,so as the above stuffs declared it.
Posted by: Alisya | 02/03/2007 at 06:45
I suspect that's thereason general public want to read blog....Internet visitors generally create blogs to declare themselves or their secret views. Blog grant them same matter on the monitor screen what they specifically needed,so as the above stuffs declared it.
Posted by: Alisya | 19/04/2007 at 07:24
Well, reading blogs could be for the following reasons (with examples):
Updates and news for those in the same industry (groovygreen.com/groove/, www.cyberciti.biz/tips)
Nostalgia for the old stuff (blog.modernmechanix.com)
Reference for adventure and lifestyle change (www.fourhourworkweek.com)
Could be more reasons. In the ultimate sense, readers are curious and are looking for more information.
Posted by: Harold | 19/04/2007 at 21:34
Some would say that's borderline comment spam, Harold...
Posted by: Antony Mayfield | 20/04/2007 at 09:03
In retrospect, you could be right. Maybe I should ask them for commission :)
Posted by: Harold | 25/04/2007 at 21:01
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Posted by: Enlargement | 01/02/2008 at 06:39