18/09/2006

YouTube gets access to Warner Music videos

From the FT (subscription required, for crying out loud) this morning:

Warner Music has agreed to make its library of music videos available to YouTube, marking the first time that an established record company has agreed to make its content library available to the user-generated media company.

This on the back of the Nielsen report last week showing UK users of the service had grown by 478% in six months - shows that YouTube is putting its momentum to good use, evolving its service to stay ahead of the pack and the threat of "me too" spoilers from the likes of MySpace owners, News Corp.

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