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I don't work for Spannerworks any more

Ooh, what a tease... I've not moved on, Spannerworks has re-branded as iCrossing, our parent company's brand today...

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It's a year since Spannerworks was bought by iC, and the name change is  a good logical next step as the company finds its way to being a global digital agency.

The guys at iCrossing UK's PR agency Liberate Media have helped have a play with a new video news release format that I quite like - it has all sorts of links in the vid to supporting material on Scribd, LinkedIn etc - I quite like the concept - but judge for yourself...

With Seesmic etc. people are going to get a lot more relaxed about communicating using video - it's nice to start playing now though...

And, I've just realised, I need to go and change a ton of my biogs now: ho hum.

Lastly, as a fare ye well to Spannerworks the design team tricked out this great Photoshop of Brighton Pier...

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The Fog of Revolution: how to get perspective while living through the genesis of the online age

Bit of a ramble this one: but it might make sense in places...

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When I was a boy I used to talk to my Nan about her childhood and youth in Cork, Ireland.

And about her father, who was invalided out of the First World War after a mustard gas attack, how when he was a tram driver he was hijacked at gunpoint by the Black & Tans. I think she could remember the burning of Cork when those bully boys with guns and leftover uniforms torched the city in reprisal for IRA attacks.

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One story she told me was about her Dad, who didn't live long after that, sowing her a crystal radio set he had built. She told me how amazed she was to hear the voices and music through it.

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One day, he told her, you will be able to see pictures in the same way. Like cinema films travelling through the air to wherever you are. It made me marvel at all of the 20th Century's changes that she'd seen in her life. I used to think that the changes in my lifetime would not be so dramatic - but Iw as wrong. 

It was s1982 when she told me that story. At home at the time there was a ZX Spectrum that my Dad had won the money to buy in a competition where his IT department. I took it to school one day because no one else had one and the teacher wanted to show it to everyone.

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We didn't do much with it. I was only eight or nine. We played some games.

During class story time the teacher talked about the computer and the world we would grow up into. She said we would live in the computer age, but that there were limits to what computers could do.

She said that one of the kids, Gary, had asked if the computer - all mighty 48k of it - could tell us who the best football player in the world was. No, she said, and no computer in our lifetimes ever would. We would have to enter all the available data about football players and set criteria for the computer

Nowawdays I can ask the computer. Through Google. A sponsored result at the top (the natural results are a spammers' playground)  takes me to Rankopedia which says that - surprise surprise - Pelé is the best player in the world ever.

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She was right. It wasn't the computer that would tell us. The network would.

Anyhow, if you've read this far, I should really reward you by getting to the point. Or at least a point.

The point is this... when we are living though revolutions it is hard to understand them. I talked about this last night at Social Media Club London.

Revolutions are sudden changes, but they are also things which take place over time and the effect of which increase as time passes. The web is a revolution that will continue to bring incredible undreamt of changes to our lives for as long as we live and for some time afterwards, I expect.

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We know little about where this will take us in ten years time, let alone fifty. What the historian of 500 years time, if such a thing exists, will make of what happened between the creation of Arpanet in 1963 and the end of the 21st century we can only guess at.

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At least we can only guess at the details, enveloped as we in the fog of revolution, without, perhaps, even the mental models or the language to describe the full implications and outcomes of the web, of every person and every piece of available knowledge and data being connected, instantly accessible.

15th Century perspectives on media revolutions

Had a brilliant time last night: first at Social Media Club London and then at a works do in Brighton.

Obviously, what happened at the former is more on topic for this blog than the latter...

Thanks to Lloyd Davis and Ronna Porter, co-convenors of the and to Search Latitiude who, thanks to Jackie Danicki provided first class hospitality.

Ian Delaney's done a good job of summarising some of the key points from my rambling monologue at the start - which saves some time.

Me key source and continuing inspiration is a book I've been nursing, dog-earing, re-reading and mulling for well over a year now, The Printing Revolution in Early Modern Europe by Elizabeth Eisenstein (you can also look at excerpts on Google Books). Another great resource if you're thinking about media revolutions is the In Our Time podcast: Seventeenth Century Print Culture from a couple of years ago.

Anyhow, have some thoughts on the boil based around the discussion in a couple of other posts which will be up this evening / tomorrow,. In the meantime here are the thoughts of some of the other Social Media Club-ists...

(Broadstuff and Jenny Brown have also put up posts on the session)

Star Wars, user experience and making stuff happen

Need some inspiration for a Monday morning? Well courtesy of magpie of charm, Johnnie Moore, I have something shiny for you...

Check out this presentation from Stephen P. Anderson on the lessons of the making of (the original) Star Wars. It tells the story of George Lucas turning to anthropology to design his story, racking up small wins to build up the (political and financial) capital to go for his blockbuster and other useful stuff that will shake out the starting the week in January (aren't we due that annual  "Scientists say that this is officially the most depressing day of the year" story yet?).

Brilliant.

If you'd prefer to stay in a bad mood, it does rather beg the question "What happened to the research for the last three turkeys?" 

Apart from making a lot of money that is... bah! grr!

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How long to the national freesheet?

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Declining sales of  The Sun and Daily Mirror have analysts like Douglas McCabe at Enders predicting the red-top price war descending into a soaraway giveaway war before too long.

Roy Greenslade thinks it is a long way off, but you can bet that at Trinity Mirror and News International there will be ambitious sorts doing the sums and re-doing them and trying to think of a way it might just work...

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Coming soon: John Hagel on advertising

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I'm quite excited about someone else's New Year resolution. John Hagel says he's going to be blogging more this year.

Most interesting to me is that he specifically wants to explore advertising:

Without developing the detail right now, let me suggest that traditional models of advertising where vendors pay for messages to be delivered to prospective customers will be challenged longer-term by various forms of collaboration marketing and advisory services where customers pay trusted advisors to recommend relevant products and services....

Unfortunately, this short-term advertising revenue growth has had a narcotic effect and made a lot of online businesses lazy. Longer-term, I anticipate that most businesses online will have to make money the old fashioned way – by offering products, services and experiences so valuable that people will actually pay money for them. Those who begin to develop this discipline today will profit in the long-term.

I'm looking forward to seeing this elaborated on - I suspect it may run as a nice counterpoint to Chris Anderson's development of his ideas around the economics of "free" (building up through the year to the publication in 2009 of Free, his next book after his seminal work The Long Tail).

: : Thanks to my colleague Jim Byford the writing of John Hagel had a big influence on my thinking in 2007 (and will continue to do so this year). His collaboration with John Seely Brown on The Only Sustainable Edge brought the concepts FAST strategy and process networks into my working life and has changed and refined the way I think about many things, from running an innovation based business to how marketing programmes need to be developed in a world of networks.

Like all the best business books, it articulates ideas and instincts that were half formed in my mind and gave a common language, a reference point for discussions about radical approaches to business and marketing challenges.

Facebook and data portability: opening up to the wider network?

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Facebook's shocked geekdom by joining with Google and a bunch of social networks in a group (the catchily named DataPortability Working Group) to set open standards that will allow people to move personal data (iincluding contacts) from one platform to another.

As Techcrunch puts it:

Today, by joining the DataPortability Working Group Facebook is embracing open standards and open access, and that is a huge fundamental change from its previous stance on being locked in to closed standards....

There has been no shortage of people who have knocked Facebook for their closed standards prior to today, perhaps many of whom had a legitimate point. Today Facebook has taken the first step towards open standards and data portability, and despite those previous gripes they should be congratulated for it.

This looks like a step in the right direction for sure, but has the social network learnt enough from its missteps in the past to start thinking users-first?

Well, the first place I had to look for some commentary on this was  Umair Haque, given his emphatic arguments that "Facebook is evil". Well he predicted it but he's less blown away than many in the Techmeme crowd:

No matter how lame and evil Facebook is, no matter how behind the curve Google is - these moves are written into the structure of the edgeconomy. Google and Facebook had to make them, and will continue to have to make them - there no real alternative.


Yeah, yeah - they just joined the group, nothing's really changed yet, etc. Don't miss the forest for the trees - there's a deeper economic logic at work here: my data is (far) more valuable when it can be remixed with yours....

Think about it this way: if either Facebook or Google had followed either of the Edge Principles we've been discussing in this case (good beats evil, open beats closed), how much better off would they be - and, consequently, how much better off would everyone be? A very, very large amount.

He also helpfully recaps on his analysis last week on the economics of data:

Data is inherently valueless in the edgeconomy, because it's infinitely replicable. Any structure seeking to limit access to data will simply be too radically inefficient for the market to bear in the medium-long run. So a massconomy strategy of "owning" a massive stock of data is destined to crash and burn.


Rather, what is valuable is being plugged into (and plugging others into) the right flows of data. That's what Google does. You ask, I bid - flows. It's what Facebook refuses to do.

You can't own the network, even if - like Facebook - you built a large-ish sub-network within it and keep it a bit closed off. To find value you need to be connected to, prominent in, useful to, live and on the scene in your networks...

Anyway, it's a step forward for social media generally that this group has been formed and that some of the biggest networks are joining it. I've sometimes thought of some social networks as the nursery slopes of social media where alot of people will get their first experiences of living in online networks and from there begin to find more of the other (open) services on the wider network that is the social web.

Tweet Scan: sweet Twitter search tool

After cooing over the @twitcrit idea and The Wire yesterday, I find (via Robin Hamman) an excellent search tool for Twitter called Tweet Scan.

So naturally I search for The Wire as a first test...

Jeff Jarvis will be pleased to see that there is one @twitcrit review on the first page. Interesting to look at the mix of comments about the show ranging from profane adoration to open pledges to buy or illegally download more of it... 

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Have to say, that if you're working with an entertainment brand especially searching Twitter for reviews / mentions must be one of the best most instant ways of getting feedback...

: : Bonuslink: here's the Twitter reactions to last night's Panorama scarefest... I'll update my earlier post with this link too...

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Facebook apps spyware scare

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I get the feeling that Facebook apps introducing spyware to users' computers is a more significant issue to the social network than data portability for most people on it at the moment.

Mashable covers Facebook's banbning of the Secret Crush application which installed spyware called Zango on people's machines which

...the Secret Crush application was reported to have installing the Zango spyware on users computers, operating off the fact that some folks out there really wanna know who’s secretly in love with them. After initiating the installation the application, the malware could easily be spread like Mono in a high school lunch room. Users were asked to invite at least 5 more friends before continuing with the install, after which they were then invited to download the Crush Calculator application where the Zango software was hidden.

Mashable adds:

Unfortunately this brings about much of the fear that some had about Facebook’s initial use of an open platform for applications to be access by users: it could be a breeding ground for malware. What’s more, is Facebook’s newsfeed functionality makes this even more likely, with the gang mentality and peer pressure that comes along with receiving invites and updates from your friends.

This will make users who felt uncomfortable about Facebook apps / use a little more averse to using the service.

It's also confirmation of every IT department's fears / warnings about why people shouldn't be using FB at work (any by extension, any other social media applications). A setback, then, for advocates of giving employees access to social computing tools freely in the workplace...

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Hierarchy of online needs

Hugh Macleod's Twitter pointed me to this post from VortexDNA comparing Maslow's hierarchy of needs with the Internet's evolution.

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The final, highest stage, actualisation is described as "the Web becomes a frictionless tool". For me, this is the stage we're on the edge of right now, and realising it is tied up in no small part with the mobile web becoming a reality.

When I'm at home and my iPod Touch is cocnnected to my WiFi I feel like I'm getting a glimpse of what that frictionless web will be like. My iPod's always with me and when I think of something I want to know, do or say I connect instantly with the web and find it, do it, set things in motion.

It also makes me think about  about the way that people's expectations and needs of the web evolve over time too. I've come across similar ideas before, and there's a correlation with Ross Mayfield's "powerlaw of partcipation" concept idea about "online tenure" (the longer somone has broadband at home, the more likely they are to use social computing tools).

Letting kids be dangerous

Ewan McIntosh calls out last night's Panorama as "ill -researched pap": "One click from danger, an expose of how every child must be fending off pedophiles with a stick as they surf the net."

I watched it and it did indeed feel quite sensationalist. I've got a distant memory of Panorama as a serious news programme, but I could be wrong.

[* Update: Twitter reactions to the Panorama programme last night... *]

Like so many poorly pulled together scare-fests and documentaries a commonsense message was lurking at the end after all the ominous music and Brass Eye graphics montages: don't let children have a computer in their bedrooms.

Anyway, by way of an antidote to another play on my fears as a parent, I found this TED video of Gever Tulley, founder of the Tinkering School, speaking about dangerous things we should let children do to encourage their development...

1. Play with fire

2. Own a pocket knife

3. Throw a spear

4. Deconstruct appliances

5. Break DRM laws

6. Driving a car

 

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@twitcrit: nano-reviews, my personality's division and a continuing obsession with The Wire...

I'm beginning to notice some intriguing user-innovation around the Twitter micro-blogging service. One that has me strangely transfixed, is Jeff Jarvis's @twitcrit idea.

The goal is simple: We twit/tweet/whatever our nanoreviews using Twitter and then aggregate them so we can compare notes. I’d like to be able to follow everyone’s critical tweets on Twitter and archive them on a web page (blog, tumblog, whatever). I was hoping to start heavy use of it this Sunday watching the season premier of The Wire.

Basically - if you're not a Twitterer - when you write your 140-characters-or-less post and include @twitcrit your mini-review of, well, whatever entertainment they are watching, will be aggregated into the @twitcrit feed.

A rational, cynical part of me thinks: but I'll just see a bunch of unmediated reviews of stuff I might not be interested in. But the joyful geek part of personality just wants to go and play.

Meanwhile, and please don't worry for my sanity, the analyst in me is thinking, what other micro-channels will people think of like this. And the Catholic-guiltmonger sub-persona is saying: well remember the E.ON commentary on the Tour of Britain and the case study you promised yourself and then anyone reading Open that you'd write last year, you tardy, blog-shy dog!

Anyway: subscribed.

And, oh yeah, a best-colleague-of-the-year contender has brought me back the box-set of The Wire series four from the States - very excited (see posts passim re: The Wire obsession) - and will be reviewing even as US viewers enjoy season five (cannot download, must have mint DVDs of this show).  

Video: Opening credits for The Wire season five's opening episode - as far as I will be going until the DVDs are out in six months or so... argh!

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2008: the end/beginning is nigh

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Image: a macropoclyptic vision? 

Booting up me feeds at the beginning of this year (for I seriously took a break this Christmas) it was a little depressing to see Scoble & claque bickering about Facebook/Plaxo as a dominant topic of conversation.

I know there are important issues wrapped up in what was going on, but it made me sigh. Is this what it's all going to be about this year?

I'm not inspired.

Then I click on a Bubblegeneration post and all's right with the world. Or rather all's wrong... but in a very interesting way.

What's gonna happen in 2008? The macropocalypse.

It's not a credit crunch, or a liquidity crisis. Unfortunately, it's a lot deeper than most of us think.

Let me try and explain what's really going on here.

The real problem is that the firm - the corporation, as the fundamental institution of production - is deeply and irrevocably broken. It's DNA is in shock. The corporation we've created is a monster; a form of organization growing more pathological by the day

OK, Umair - but will Apple be releasing an ultraportable Macbook? Will Vista start to work? Will anyone buy YouTube? Will Second Life dollar trading pass $2 million a day. Well, says Mr Haque:

The need for fundamental, systemic reinvention has never been greater and more pressing. Tomorrow's revolutionaries are going to face the task of reinventing the institutions of production - and they will unleash tidal waves of new value by doing so.


So forget predictions for 2008.

Right so. Love it.

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Oi, teacher, leave them iPods alone!": "NASUWT asks children to leave the future at home

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Image: A diamond encrusted iPod - precisely the kind of thing children won't be disrupting classrooms with this year... 

Last year at Reboot the eminence that is Stowe Boyd was talking about flow states - being continuously plugged in to a network - via texts, Twitters, IM and sundry connectedness - related to the continuous partial attention thing . He described how the learning establishment would resist this trend preferring to protect traditional methods of working and learning.

A post by Edu Blogger Euan McIntosh reminds me of this as he describes the NASUWT, a UK teaching union, and its edict to parents to make their children keep their gadgets at home.

Ewan's suggestion of alternative approach is typically sane of the man:

Instead [of banning or confiscating gadgets] get the students to show the functionalities of their tools and how they can be abused [used?]. Importantly, get them to show how they can be used to make learning faster, more fun or more accessible. The teachers, the Unions and the Ministers may have a few things to learn themselves.

All sorts of organisations (the NUJ and the CIPR spring to my mind) seem to exhibit this kind of Knut-ism. Worse than Knut's foolish courtiers, they don't seem to even realise that it's a tide they're trying to turn back.

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9 minute Sopranos - fair use?

OK, so it's an excuse for me to talk about the Sopranos again, but the Center for Social Media has published a report on the use of copyrighted material in social media and the (US) legal implications thereof.

Entitled "Recut, Reframe, Recycle" it's finding is that

many uses of copyrighted material in today’s online videos are eligible for fair use consideration. The study points to a wide variety of practices—satire, parody, negative and positive commentary, discussion-triggers, illustration, diaries, archiving and of course, pastiche or collage (remixes and mashups)—all of which could be legal in some circumstances.

Interesting. Anyway, here's one of the examples of "positive commentary" which the report cites - a nine minute summary of all six (and a half) series of the Sopranos - the greatest TV show so far, er, ever...

Xbox's Major Nelson

I still asked the question a lot: can you name some good corporate blogging case studies?

The question feels a bit stale these days. Like blogging is all you need.

One company I've always admired is Microsoft Xbox. Not the bits that Hugh MacLeod or latterly Robert Scoble have been blogging ambassadors for, but the Miscrosofty bit that is meshed in with the most complex, rich and fast-moving bit of the social media world online: gamers.

I first tripped across the work of the Xbox Live "director of programming" Major Nelson a couple of years ago when I was conducting an early "cartography and anthropology" expedition into gamer networks for a client.

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Now a profile of the Major by Reuters paints a picture not of a super-active corporate blogger but someone who "runs a mini-empire of Xbox-related media: blogs, podcasts, text messaging and social networking sites that potentially reach some 8 million users in what could be called Xbox Nation."

This is someone who is utterly committed to his subject and to his community:

He estimates he gets 500 e-mails every day, and last year he posted 1,550 times on Web messaging service Twitter to distribute news and information as fast as it comes in. But that does not mean he is short on facts or data. His year-end podcast, for instance, ran three hours.

Whatever your line of work, I recommend checking out the way that Xbox - not just through Major Nelson - has engaged with its online networks. It remains one of the most interesting and continually evolving case studies in how to understand, be useful and be live in your networks.

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