Just because the brand / marketing industry's hype-bubble has burst when it comes to Second Life doesn't detract from the massive potential for Linden Labs' creation... or those that would follow it.
Google Operating System is reporting on a the test of a new product that sounds an awful lot like Google's very own virtual world.
Here's the header for the questionnaire ASU students interested in taking part need to complete. The avatar on the right asks "Are you into 3D modelling, videogaming etc.? Do you have a virtual avatar? If so click here..."