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29/07/2007

Useful brand marketing (1)

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I know, I know, it's famine or feast for blog posts on Open... and today should be a feast. Having been cold-ridden for a few days I have seriously been able to catch up on my reading. 

A couple of things have caught my eye in the last couple of days that remind me of the "be useful to your networks" mantra I tend to invoke a fair bit.

First off, a post where Nicola Davies talks about Lipton putting up temporary showers in the street in over-heated Romania as an example of "branded utility". Brilliant.

Nicola also points to a good post I'd not seen before by Jack Cheng, which resonates well with me - and gives an ad man's point of view on the idea of being useful in your brand marketing.