Wikiasari to be most mis-pronounced search engine in 2007
* * Correction / upadate: please see most recent post on this topic for up to date facts * *
Personally I think that computers and maths is the best way to make search work - at least it has been so far. That is to say, uncontroversially, since it wins 75%+ of searches in the UK, that Google has been right up to now.
Nonetheless, it is intriguing, to say the least, to see Wikipedia founder Jimmy Wales deciding to launch a new search engine: Wikiasari.
It's already set to be the most talked about name in web circles in the beginning of 2007 - if only because innovators and pedants will enjoy the opportunity to correct early adopters' pronunciation and spelling (they won't mind though, it means they get to do the same thing to early majority types - see the Diffusion of Condescension model for details of how snideness drives take-up of new technologies).
Mike Arrington has an exclusive screenshot and is in no way dying to Skype Sam Sethi to tell him that correcting people's mis-pronounciations is so last week as everyone's going to call it Wikisearch anyway...