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16/10/2006

Guardian drops "Newspapers"

The company formerly known as Guardian Newspapers has renamed itself Guardian News and Media:

Chief executive of parent company Guardian Media Group Carolyn McCall said: “Over the last five years our output has expanded from print to include websites, digital TV, online communities and podcasts. These name changes reflect this ongoing transformation of our businesses.”

It's lucky it's a trust and not a PLC. If I were a shareholder I'd want to know how much money and time had been wasted on a silly name change when they could have focused on things that really matter. Like an office in Second Life.

Thanks to Press Gazette.

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Comments

Yeah, but we haven't changed the logo. So it's just a tweak of the header in the stationery - which isn't preprinted, just lives on the computers until we choose "print on headed paper".

Anyway, most of us work in Second Life. I think that's where the Gdn's new offices are, actually.

Well that's OK, then. :-)

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