Reports from in-game Second Life marketing conference

It sounds like everyone who attended enjoyed the in-game marketing conference on Avatar Based Marketing, hosted by Paul Hemp, who wrote the Harvard Business Review article of the same name.

Good news for those who didn't attend is that a simultaneous Skpye call between podcasters Neville Hobson, Mitch Joel and Joseph Jaffe will wind up as a podcast - I'll post a link here when it appears. Neville Hobson and Mitch Joel also report ont he experience on their blogs.

Neville Hobson (who took the picture of the conference above) was particularly impressed by the representative from American Apparel  (the clothing brand which opened a store in Second Life) and their strategy of using the game for relationship buidlign with customers. He is so excited by the possibilities:

   

My advice for every communicator - get to know Second Life. If you’ve not yet signed up, do it now. This virtual world will play a significant role in our profession. Trust me, just do it.

Well, yes. If you are a communicator who is already at home online, definitely do. But there are plenty of others I'm still trying to get to subscribe to RSS feeds, before I start actually introducing them to new planes of reality. (Back to the video of the kittens if you are feeling a bit queasy now.)

I'm Anton Mandelbrot if you ever bump into my avatar, by the way.

Tags: second life, marketing, harvard business review, PR, public relations

Comments

[Neville Hobson]

Antony, that Skype call recording is included in these podcasts:

- Across the Sound #40 (Joseph Jaffe)
- Six Pixels of Separation #6 (Mitch Joel)
- FIR The Hobson & Holtz Report #149 (Neville Hobson)

(Can't inlcude the links here as this comment box doesn't take HTML code.)

[volkov]

I think that advertising in Second Life is very interesting, and opens up many possibilites for marketing.

Manchester recreates city in Second Life:
http://callfromnextlife.blogspot.com/2007/02/manchester-recreates-city-in-second.html