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31/05/2006

YouTube experiments with promotions: Panasonic first up

News of the first YouTube promotion with a commercial partner I've heard of comes from Steve Rubel this morning.

Panasonic is running a month long "Online Video Fest" with the video sharing service.

Site looks a bit cheap and cheerful and the competition is only open to US citizens, so my take is that it is a low cost experiment by the local team. Full marks for getting in there and having a go though.

I'll try to keep an eye on how well it goes, even though I'm not eligible to try out for the top prizes of digital cameras and plasma TVs.

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