Online ad spend to overtake newspapers in UK
Not exactly a surprise for anyone, but
it happened today it was forecast to happen later this year. Key stats from the Times:
Total UK online advertising expenditure in 2005 grew by 65.6 per cent to £1.4 billion to take the sector’s market share to 7.8 per cent, research by PricewaterhouseCoopers and the Internet Advertising Bureau, the trade body for online advertising, showed. At £1.4 billion, online advertising expenditure is almost three quarters the size of national newspaper advertising, which was worth £1.9 billion in 2005.
Internet is now driving growth for the whole of the UK ad industry, according to the report.
Tip to PR: new online opps will drive growth for us too - what are you waiting for? Get in there.