Open (finds, minds, conversations)...: Online ad spend to overtake newspapers in UK

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Online ad spend to overtake newspapers in UK

Not exactly a surprise for anyone, but ~~it happened~~ today it was forecast to happen later this year. Key stats from the Times:

Total UK online advertising expenditure in 2005 grew by 65.6 per cent to £1.4 billion to take the sector’s market share to 7.8 per cent, research by PricewaterhouseCoopers and the Internet Advertising Bureau, the trade body for online advertising, showed. At £1.4 billion, online advertising expenditure is almost three quarters the size of national newspaper advertising, which was worth £1.9 billion in 2005.

Internet is now driving growth for the whole of the UK ad industry, according to the report.

Tip to PR: new online opps will drive growth for us too - what are you waiting for? Get in there.

technorati tags: UK, media, advertising, PR

Posted by Antony Mayfield on 29/03/2006 | Permalink

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» Online now beats newspapers from A PR Guru's Musings - Stuart Bruce
For those who still underestimate the implications of the internet on communications and media think about the fact that online advertising grew by 65.6 per cent in 2005 to £1.4 billion. National newspaper advertising was only worth £1.9 billion. They [Read More]