PR Week rival launches in March
A new publication will be called PR Business and is being masterminded by Geoff Lace, the original founder of PR Week itself.
In a cunning strategy to out-flank its established rival, PR Business will hit the streets a day before PR Week and be free to all 8,000 members of the Chartered Institute of Public Relations (CIPR).
PR Week has had the market to itself for a while, so it will be interesting to see how things pan out for both publications.
Especially of interest to me will be its approach to online media, both in terms of its coverage of the rapid development of new models and services in social media and its own web presence.
PR Week UK, unlike its US sister title, has not given extensive coverage to issues around blogging, podcasts, wikis and the potential for PR professionals in this area. Be nice to see a technology industry focused section too - it's a big market but gets lumped into general news in PR Week.
At the moment a holding page is to be found at PR Business. Watch that space...